Curriculum vitae
Oleg Kuzmenkov
Founder and CEO, Seller Assistant
Software founder in e-commerce technology for Amazon sellers, and owner of an Amazon wholesale business. Launched Seller Assistant in 2019 and grew it into a sourcing, purchasing and repricing platform with 250 million product analyses, an Amazon Software Partner listing and a featured Chrome extension. In 2026 rebuilt it as an AI-native company: a team of 5 people working with AI agents across engineering, support, marketing and operations. Speaker at five Amazon seller conferences in Europe and online, guest on 20+ industry podcasts, and author of The State of Amazon Wholesale.
LinkedIn: in/oakuzmenkovX: @oakuzmenkov kuzmenkov.org
Experience
- 2019 to now Founder and CEO, Seller Assistant (Linen Art LLC), USA
Launched the product in July 2019 and lead the company. Designed and built the first versions and grew the team to 20+ people. In 2026 rebuilt it as an AI-native company: 5 people and AI agents. Seller Assistant is a US registered trademark, an Amazon Software Partner and a featured extension on the Chrome Web Store.
- Now Owner, Amazon wholesale business, USA
A team runs daily operations. It runs on Seller Assistant, which makes it the first place new features are tested.
- 2021 to 2025 Founder, Seller Assistant Deals
A marketplace of online arbitrage deals for Amazon sellers. It ran until March 2025, when I focused the company on wholesale tools.
- 2019 Advisor and mentor, BDT Group startup lab (makers of AliTools)
Advised the lab on marketplace products. My input cut the number of experiments by 70% and saved the team about $100,000.
- 2017 to 2018 Product Manager, Rocking Monsters, San Diego
Product management for a consumer product that raised 184% of its Kickstarter goal.
- 2014 to 2017 Deputy Director, AVTODORkompleks, Belarus
Executive management.
- 2010 to 2014 Director, Information Technologies and Equipment LLC, Belarus
Led the company.
Original contributions
- 2019 to now Seller Assistant
A browser extension and web app that puts profit, risk and sales data on every Amazon page, then carries the seller from a supplier price list to a purchase order. Calculator, IP checks, stock and restriction checks live in one tool. 250 million product analyses. Top 5 in Product Research on the Amazon Selling Partner Appstore. US trademark SELLER ASSISTANT, Reg. No. 6,634,902.
- 2021 IP Alert
Shows whether a brand has filed intellectual-property complaints against sellers before you list it. One complaint can suspend an Amazon account. A database of 500,000+ risks. US trademark IP-ALERT, Reg. No. 7,416,024.
- 2023 to now Price List Analyzer
Matches a supplier's price list to Amazon listings by UPC or EAN and ranks every line by profit and sales. Sellers scanned 13.5 million supplier lines with it in one year.
- 2025 to now AI sourcing and MCP server
One of the first MCP servers for Amazon resellers, also available as an app in ChatGPT and in the Claude directory. Sellers run sourcing, repricing and purchase orders from AI assistants. Brought AI agents into the daily work of wholesale sellers.
- 2026 Repricer
An Amazon repricer that uses each product's real landed cost, so a price change never drops below the seller's margin. Closes the loop from sourcing to selling in one system.
Conference talks
- Jan 2024 How to choose products for online arbitrage: a full checklist, Amazon Biznes Know How 2024, Warsaw
- Dec 2023 How to find profitable products for Amazon online arbitrage, Sellers United Virtual Conference, Amazon Sellers Society
- Oct 2021 13 rules for analyzing products for online arbitrage, Amazon-Practic 2021, online
- Sep 2021 13 rules for product analysis, written in the sweat and blood of a seller, A-FORUM 2021, Kyiv
- Nov 2019 Quick product analysis with Seller Assistant, International Amazon sellers meetup, Moscow
Interviews and podcasts
- May 2026 Will 70% of Amazon SaaS tools die? A founder on the future of Amazon software, Sellerup, Vladyslav Mykhailenko
- Nov 2025 Product analysis, AI sourcing and BSR insights, Retail-Outsource, Sebastian Joseph
- Sep 2025 Product sourcing, IP alerts and Amazon seller tools, Retail-Outsource, Sebastian Joseph
- Jul 2025 The 4 Q's to be a profitable reseller on Amazon, Wizards of Ecom, episode 405, Carlos Alvarez
- May 2025 Massive time-saving tip for Amazon wholesalers, Wizards of Ecom, episode 403, Carlos Alvarez
- Apr 2025 The life story of Oleg Kuzmenkov, founder and CEO of Seller Assistant, DefDevice podcast
- Mar 2025 How Amazon seller tools help streamline your business, intelliTALKS eCommerce Podcast, episode 28
- Jan 2025 Wholesale and RA on Amazon, Beyond PPC podcast, Brent Zahradnik
- Nov 2024 Golden rules for picking winning products in Amazon online arbitrage, SPCTEK podcast, episode 16
- Sep 2024 Master online arbitrage with Oleg Kuzmenkov, SellerSprite
- Jul 2024 Secrets to effective online arbitrage, Not Another eComm Podcast, Seller Snap, Ian Kaneshiro
- Apr 2024 Building profitable SaaS for Amazon sellers, Automated Seller Podcast, episode 51, Jakob Wolitzki
- Apr 2024 Unlocking the secrets of successful online selling, Argin Gerigorian
- Jan 2024 How to choose products for online arbitrage, The eCommerce Lab, episode 187, Vincenzo Toscano
- Oct 2023 Amazon arbitrage: start, mistakes, an alternative business, Tochka G, Oleg Artishuk
- Oct 2023 The Seller Assistant app: empowering Amazon sellers to thrive, Online Seller UK, episode 132, Prabhat Shah
- Sep 2023 Easily find high-profit products, The eCommerce Lab, episode 154, Vincenzo Toscano
Awards and listings
- 2024 Best Value, eCommerce Software, Capterra, based on user reviews
- 2023 Best Ease of Use, Small Business eCommerce Software, Capterra, based on user reviews
- 2023 Best Functionality and Features, GetApp, based on user reviews
- Current Software Partner, Amazon Seller Central Partner Network
- 2025 to 2026 Seller Assistant blog in the 100 best Amazon seller blogs, Feedspot
- Sep 2026 Listed in the official MCP Registry and on Smithery, Seller Assistant MCP server
- Oct 2026 Seller Assistant app in ChatGPT and in the Claude directory, ChatGPT and Claude
- Current Zapier and Make integrations and a verified n8n community node, Automation platforms
Written by me and about me
- Sep 2026 The State of Amazon Wholesale, Q3 2026, Author. Seller Assistant Research
- May 2025 Seller Assistant launches Sourcing AI beta, Retail IT Insights, quotes Oleg Kuzmenkov
- 2024 Amazon arbitrage: the story of Oleg Kuzmenkov and Seller Assistant, Partnerkin, profile by Aleksandr Litvyakov
- Sep 2021 13 rules of product analysis for online arbitrage, Author. vc.ru, 5,360 reads
Independent reviews and rankings
- Oct 2026 SellerAmp vs Seller Assistant (2026), ASINsider, Priya Nadeau
- Sep 2026 5 best SellerAmp alternatives: Seller Assistant, best for wholesale operations, SmartScout
- Jul 2026 9 best online arbitrage tools: Seller Assistant #1, best all-in-one OA tool, AffMaven, Aliakbar Fakhri
- Apr 2026 Best Amazon seller scanning apps: Seller Assistant, best for online arbitrage, Brandumentals, Feras Almusa
- 2025 to 2026 Seller Assistant app review, 4.4 of 5, RevenueGeeks, Adam Wood
- Jun 2024 Make money fast on Amazon, with a Seller Assistant walkthrough, Rod Hilfer, YouTube (265K subscribers)
- May 2024 How Seller Assistant helps Amazon businesses grow, Ryan Hogue, YouTube (193K subscribers)
- Oct 2023 Seller Assistant app review, EcomBalance
- Sep 2021 The hottest Google Chrome apps for Amazon sellers, Seller Labs
Product standing
- 4.9 Chrome Web Store, Featured extension, 268 ratings
- 4.8 Capterra, 62 verified reviews
- Top 5 Amazon Selling Partner Appstore, Product Research and Scouting, 2025
Education
- 2015 to 2018 Bachelor of Laws, Academy of Public Administration under the President of the Republic of Belarus
- 2006 to 2012 Bachelor's degree, Computer Engineering, Belarusian State University of Informatics and Radioelectronics (BSUIR)
Languages
English (professional), Russian (native), Belarusian (native), Ukrainian (understanding)